Avril

Launched in April 2012, Avril is a French brand whose goal is to make organic cosmetics accessible to all women. Avril is developed on four key values: quality, ecology, price and service.

The comfort of use and the outcome of the products are crucial for make-ups. Avril therefore pays particular attention to the effectiveness of the products but also to the ease of application, the intensity of the colours, the duration or the quality of textures and smells. In addition, each product is subject to strict quality controls (safety, traceability, quality, etc.) to ensure maximum stability and tolerance of the formulas.

Concerned about its impact on the environment, the brand tries to remove all superfluous packaging from its products in order to produce less waste and to obtain lighter products whose transport will have a reduced environmental impact.

Avril is a range of organic cosmetics certified by an independent body, Ecocert, which certifies that at least 95% of the ingredients in the products are of natural origin, and that at least 10% of the ingredients are derived from organic farming.

Finally, in accordance with European legislation, Avril does not perform any tests on animals, whether for its raw materials or for finished products.

To make organic cosmetics accessible to all women, Avril reduces all superfluous costs (no advertising, no brand ambassador), which allows it to offer its products at the best prices.